Frequently

Asked Questions

GOT QUESTIONS ... WELL WE HAVE ANSWERS

Web design, web development, and digital marketing can be an intimidating process. We strive to take the confusion out of the process, Pixel prides itself on transparency and we want you to be comfortable as we move through the process. That is why we have compiled a list of the most commonly asked questions.

If you don’t find your question, we want to hear from you!

We Want To Hear From You

Web Design Questions?


The simple answer is yes … very important. To skip the design process would be like building your home without first creating the blueprint.

Often, websites that have invested very little into the design phase are messy, hard to navigate, and lack any kind of brand consistency. These are all things that will drive potential leads away from your website. On the other hand, well-designed websites will help to decrease the development time, increase the overall click-through rate, and ultimately improve your overall ROI.


For projects that are using content management systems (CMS) like WordPress, Shopify, or Drupal then the answer is yes. All of our projects that use a CMS come with training for you and your team once the project is done at no extra cost to you.


Unlike a lot of agencies out there, we do not have pricing packages. Each of our website prices is determined by the project scope, we do this because every project is different with different needs and it wouldn’t be fair to make you and your business fit in some imaginary box.


Well, that depends on what kind of business you have. For example, if you are selling products online then WordPress + Woo-commerce or Shopify would be a great choice. For websites that are not e-commerce any CMS will get the job done, however, it is important to keep in mind your technical ability if you plan on managing your website by yourself.

Our default is WordPress because people from various technical abilities are able to take their website and run with it once it is live, however, we are always willing to assist you in finding what is right for you!


Not with us. We a diligent in our planning, so if there are plugins that have an additional cost, stock imagery, videos, etc then it is outlined in the project scope. The only time that a projects price may change is if there is a change to the scope. However, it is important to note that there is an additional cost for your domain and hosting. This money does not go to Pixel since we are not a hosting company, however, we are happy to help you navigate this process.


At Pixel to the left, we like to look at digital marketing something that is comprised of many different “silo’s”. The “silo’s” consist of:

  • – Website optimization
  • – Search engine optimization
  • – Social media marketing
  • – Content optimization
  • – Pay per click advertisement
  • – and conversion optimization

From those services we take a kind of “à la carte” approach and create a campaign that suits the needs of your business.


Without digital marketing, you are really doing you and your business a disservice. If you are considering digital marketing then chances are you have either recently put out some money for a new website, you are noticing that there is a gap appearing between you and your competitors, or your traditional marketing efforts are no longer providing you the same leads. The great thing with digital marketing is it provides you with real and accurate data which allows you to really narrow down your target audience, this makes digital marketing more cost effective than traditional marketing.

So in our opinion … yes, it is an essential aspect of business in today’s market.


Yes and no. Choosing a theme can be tricky since there are so many out there, and they all claim to be the best. The best advice we can give you is to sit down with your design agency and discuss what you are looking for, chances are your agency has worked with a theme that provides the functionality that you are looking for and can provide you with an opinion based on experience and technical expertise.

If you are more of a do it yourself here are some things to consider:

  • – How many downloads has the theme received?
  • – When was it last updated … if it isn’t recent then stay clear.
  • – What are the reviews like.
  • – Does it offer a demo.
  • – Is it responsive?
  • – How much does it cost, is it cheap. If so remember you often get what you pay for (most quality themes go for $50 – $100).


SEO is the more technical side of digital marketing. Its primary focus is to help a website rank for certain keywords and phrases. Some of the practices that are included in SEO are:

  • – Schema markup.
  • – Fixing website errors like broken links causing 404 results.
  • – Optimizing page titles, and descriptions.
  • – Optimizing image alt tags.
  • – Addressing accessibility issues.
  • – Content optimization (blogs, and or service / product pages).
  • – Adding the proper metadata.
  • – And so on…

As for SEO being important, at Pixel we consider it the foundation to any successful digital marketing campaign.


This really depends on the industry that you fall into. As a general rule, we like to see positive results within 2 – 3 months. That’s not saying that it won’t happen faster, but people need to know that SEO is a long game and is not like PPC where you see quicker results. Another important thing to note, there are no real guarantees when it comes to rankings (at least not for quality rankings). This is something you should keep in mind when shopping for an SEO agency.


PPC or Pay per click includes Google shopping, YouTube Ads, and Google Ads. Unlike your normal rankings, these are paid positions which operate on a different search algorithm. PPC comes with 2 separate costs, one is the fee to Google which no agency sees and the other is to the agency managing your PPC account.

For Pixel our prices vary by the scope of the campaign. Wouldn’t the scope stay the same you ask? Well no, some campaigns only require minor editing which takes less time to manage where there are other campaigns that require a lot more hands-on optimization.

Curious as to what type of campaign you need, let’s chat!


Social media management covers social ads, posts, and any other engagement that you may require. It is important to note that like PPC, social media ads operate the same way which means that the fee to Pixel does not include the fee that goes to the social media platform of choice.