Search engine optimization (SEO) is an integral part to any successful digital marketing campaign. However it is also the most misunderstood part as well. There are many myths that surround SEO; SEO is dead, guaranteed rankings, and it happens overnight … just to name a few. So what is SEO … really?
At Pixel we look at digital marketing as being made up of a bunch of different silos, SEO happens to be one of them. Search engine optimization is the technical side of campaigns, which includes items like;