Search engine optimization (SEO) is the technical side of digital marketing and is the foundation of every successful marketing campaign. Ultimately the goal of any SEO campaign is to increase organic search results and improve actionable leads generated by your website.
There are many different contributing factors to SEO, below are some of the ways that we can help your business.
Google Product Configuration – From Google Analytics to Google Ad Words and everything in-between. Having these products properly configured will ensure that you are getting accurate data that is important to your business.
HTTPS Migration – Web standards are always changing, and this is the same when it comes to security. You may have noticed recently that when you visit a website that is a standard HTTP URL you may receive a warning that the website is not secured. This can be harmful in a few ways, first it could scare off potential clients and secondly, this will act as a strike against your website when compared to a website with HTTPS.
Keyword Analysis – It is important to know how people are looking for your service or product, this is where an in-depth keyword analysis comes in. A keyword analysis is a cornerstone of content creation and overall website optimization.
Competitor Analysis – A competitor analysis is the breakdown of the successes and the failures of the others in your industry. By doing this analysis we can learn from your competitor and hopefully avoid any of the same mistakes and capitalize on areas that they missed.
Website Optimization – This is a technical audit of your website. It most cases this covers Meta tags, schema markup, broken links resulting in a 404, and more.